Consulting: Westman Atelier
MBA brand management consulting project presented to Westman Atelier’s executive team.
Project Highlights:
Extensively researched and analyzed current beauty landscape to gain understanding of business challenges, impediments, and goals of Westman Atelier.
Organized comprehensive consulting project inclusive of full brand audit, STP and product analysis, pricing and promotion strategy, and brand equity evaluation.
Presented case deck to Westman Atelier executive leadership with team members. Received highly positive feedback and presented follow up recommendations in alignment with Q4 marketing plan.
Team members: Alex Kim, Fernando de Souza, Ellie Lee Hoekstra, Brittany Ouyang, and Joe Sullivan. Photos blurred for information preservation.