MBA brand management consulting project presented to Westman Atelier’s executive team.

Project Highlights:

• Extensively researched and analyzed current beauty landscape to gain understanding of business challenges, impediments, and goals of Westman Atelier.

• Organized comprehensive consulting project inclusive of full brand audit, STP and product analysis, pricing and promotion strategy, and brand equity evaluation.

• Presented case deck to Westman Atelier executive leadership with team members. Received highly positive feedback and presented follow up recommendations in alignment with Q4 marketing plan.

• Team members: Alex Kim, Fernando de Souza, Ellie Lee Hoekstra, Brittany Ouyang, and Joe Sullivan. Photos blurred for information preservation.