Copywriting: Trademark Flooring
Freelanced copywriting opportunity to help small family-owned business
Project Highlights:
Worked in virtual setting in partnership with Alex Kim, website developer, to offer story and explanation to his visual design.
Gathered all pertinent information from client in brief call and delivered copy that accurately represented him and his business with speedy turnaround.
Included strong CTAs and button options to allow for A/B testing opportunity. Finished website here.
Key Logistics:
Purpose: Offer prospective clients education on flooring options and then propel them to contact business for quote
Audience: Homeowners in Utah (predominately young families who engage in outdoor activities)
Action: Quickly amassed deep understanding of flooring types then conveyed benefits and drawbacks of each option in a consumable way with an emphasis on taking action to call business